Travel customers are using their mobile devices more than ever before to book their trips. 51.8 % of travel customers will use their mobile devices to book their trip.
This growing mobile trend also amounts to 78.6% who will end up using their smartphones to do so. These are statistics to really take notice of, if you are in the travel business. Another statistic that is significant with mobile in the travel industry is that 91% of travel mobile-searchers use a smartphone.