Mobile Is Golden For The Travel Industry

Posted by Emmanuel Galvan on May 28, 2016 6:00:00 PM

Travel customers are using their mobile devices more than ever before to book their trips. 51.8 % of travel customers will use their mobile devices to book their trip.

 

 

This growing mobile trend also amounts to 78.6% who will end up using their smartphones to do so. These are statistics to really take notice of, if you are in the travel business. Another statistic that is significant with mobile in the travel industry  is that 91% of travel mobile-searchers use a smartphone. 

 

 

 

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Topics: Travel & Accommodation

How Are Travelers Using Mobile for Bookings?

Posted by Emmanuel Galvan on May 27, 2016 4:30:00 PM

Now, more than ever, Internet users are accessing online information using their mobile devices while on the go. Our world is increasingly mobile, and this allows travel plans to be made on the fly, instead of months in advance. Mobile users can book a flight, a rental car, a hotel, and make dinner reservations in minutes — all from their mobile phones.

 

 

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Topics: Travel & Accommodation

How To Attract And Retain Customers In Financial Services

Posted by Emmanuel Galvan on May 26, 2016 3:38:25 PM

Financial institutions can use personalization to attract or retain customers.

In the financial sector, the old model of brand loyalty and standardized products is ending. Now, the question is how to attract and retain customers in the financial services arena. Personalization is the necessary and new paradigm shift that will attract and retain customers. There are several ways this can be done.

 

 

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Topics: Finance & Banking

The Importance of Personalization In Digital Advertising

Posted by Emmanuel Galvan on May 26, 2016 3:30:00 PM

You work hard to grow your business, and get information out to potential customers. You invest time and money into advertising, but without the proper audience your ads fall flat...and so do your sales! That is why personalization in digital advertising has become essential.

 

 

 

 

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Topics: Ad Tech

3 Personalization Tips for Digital Advertisers

Posted by Emmanuel Galvan on May 25, 2016 2:00:00 PM

As marketing automation becomes more necessary to handle larger amounts of customers, personalization becomes a more effective tool, if harder to enact. Here are three personalization in digital advertising tips you can use without losing any potential sales volume.

 

 

 


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Topics: Ad Tech, Personalization and Optimization

Personalized Advertising Turns Viewers Into Paying Customers

Posted by Emmanuel Galvan on May 24, 2016 11:00:00 AM

The old guideline of American marketing, “The customer is always right” can be taken to new heights of customer service with individually personalizing and targeting advertisements.

 

 

Personalized advertising is particularly effective when the core target audience is urban millennials. When a company's presence on the web can be personalized to accommodate the background, particular interests, and needs of each of their customers, the clients experience increased satisfaction as they interact with the company.

 

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Topics: Ad Tech, Personalization and Optimization

Generating the Connection: Personalized Advertising

Posted by Emmanuel Galvan on May 23, 2016 10:30:00 AM

In the often chaotic world of digital marketing, companies sometimes struggle to keep up with current trends and to make digital advertising work for them. This difficulty is to be expected, with an on-the-go public, often time-strapped and hustling from one meeting to another. With such a flurry of activity in the modern world, it's important for your online advertising to have that extra step to make it stand out from the veritable ocean of digital content available.

 

 

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Topics: Ad Tech, Personalization and Optimization

The Digital Fragmentation Solution In the Publishing Landscape

Posted by Emmanuel Galvan on May 22, 2016 9:30:00 AM

Digital Fragmentation presents a three-fold challenge:

 

 

1. Build and maintain

2. Customize and Operate

3. Optimize for performance

 

Understanding these challenges is significant to developing an efficient plan of engagement to prevent more complex problems. Take a closer look at the levels inherent to digital fragmentation.

 

 

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Topics: Media & Publishing

Personalization Platform for Retailers: A Matter of Importance

Posted by Emmanuel Galvan on May 21, 2016 9:30:00 AM

 The first question a retailer should inevitably ask themselves when deciding on the right eCommerce personalization solution is, "Do I want my consumers to return back to my site?" Secondly, "Do I want consumers to find my products or services valuable and interesting?" And thirdly, "Do I want consumers to trust my business?"

 

 

 

 

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Topics: Retail & E-Commerce, Personalization and Optimization

What Every Personalization Platform Must Be Able to Accomplish For Retailers

Posted by Emmanuel Galvan on May 20, 2016 9:00:00 AM

The primary challenge facing any successful eCommerce brand is addressing a consumer base with an increasing array of available options and a rapidly shrinking attention span. The quickest way to increase consumer engagement and ensure a high retention rate is by providing customers with a personalized digital experience.  The key to a successful personalization platform is selecting a service that provides support in several specific areas.

 

 

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Topics: Retail & E-Commerce, Personalization and Optimization